Your practical guide to Substack Notes
what to post, how often and how to do all of it without it taking over your day
You’ve probably seen the advice: post Notes every day.
And you’ve probably sat down to do it and immediately hit the same wall you hit when trying to post anything else. What do I actually write?
It’s the most common question I get from new Substack creators. And it’s the reason I’ve just added The Note That Goes Viral to the Members Vault.
What’s in the guide
A practical walkthrough of how Substack Notes actually work, what to post, how often, and how to do all of it without it taking over your day. Specifically:
The one distinction between Notes and letters that changes everything about how you approach both. Most people miss it entirely.
The cadence question. How many Notes to post, when, and the system I use to schedule two weeks of Notes in one sitting rather than spending hours on my phone every day.
The Make Friends section. How to use the comment section - your own and other writers’ - as the actual engine of Substack growth. With a specific process that takes 10-15 minutes and then closes the app.
The Soft Sell. How to move people from your Notes to your letters and your offers without every Note feeling like a pitch.
50 note prompts across five categories: hot takes, behind the scenes, strategy, personal stories, and conversation starters. Not scripts - starting points with brackets where your real story goes in. The kind of thing you reach for when you sit down to plan a week and your mind goes blank.
The tool that makes this actually sustainable
I use Writestack to write and schedule all my Notes for two weeks in one sitting, rather than picking up my phone every couple of hours. It also makes replying to comments easier and shows you stats on what’s actually landing.
Substack has a native scheduling tool too, but I find it really clumsy by comparison. Writestack is a lot easier and faster to use - you can get free trial here.
But the guide is only part of what you get
The Members Vault is my paid subscribers’ library. These resources are going live in the first launch:
The Note That Goes Viral - the guide above
Your Substack from Scratch - the complete strategic and practical guide to starting a Substack from nothing, with the Second Act angle woven throughout
Your 90-Day Substack Plan - a printable week-by-week PDF for people growing a new niche on top of an existing career
Separately, these three resources are worth over £100.
Paid subscribers also get access to the full archive.
The price
The yearly plan is currently £40 - that’s 50% off the standard price, and works out at less than £1 a week. You’re ahead before you’ve read a single letter.
If you’ve been hovering over the upgrade button, this is the moment to push it. The 50% discount will expire next week.
The Note That Goes Viral
